Resume

PROFESSIONAL SUMMARY

I’m an innovative leader with over 10 years of experience in Creative Operations, including roles as Creative Director, Creative Services Manager, Art Director, Senior Designer and Studio Manager.

I’m skilled in managing large, multidisciplinary teams and driving creative work that achieves measurable results. I have extensive experience in large advertising agencies, design boutiques and in-house marketing teams, where I delivered highly effective campaigns for Fortune 500 companies as well as local businesses. I’ve built scalable creative teams, streamlined processes and ensured that creative output aligned with business strategy. I’m known for developing smart, strategic solutions to integrated marketing problems by fostering collaboration and driving creative innovation.

CORE COMPETENCIES
  • Leadership & Team Management
  • Process Optimization & Systems Implementation
  • Budget & Resource Management
  • Stakeholder & Client Collaboration
  • Creative Strategy & Brand Development
  • Agile Methodology
  • Creative Tools: Adobe Creative Suite, Final Cut, and Microsoft Office
  • Workflow Tools: Asana, Jira, Trello, Smartsheet, Monday.com and Wrike
  • Digital Asset Management: Brandfolder, Google Drive and NetSuite
  • Skilled in Art Direction, Graphic Design, Product Packaging, Printed Materials, Web Design and Management, UI/UX Design, Analytics, Broadcast Media, Social Media, Corporate Identity and Brand Systems
EXPERIENCE
CREATIVE DIRECTOR
AJA Video Systems – Grass Valley, CA | September 2019 – Present
  • Oversee an internal marketing team whose scope includes graphic design, print/physical design, web/digital design, copywriting, motion graphics, video production and editing, photography and retouching, UI and UX design, social media, email development and strategic planning.
  • Lead teams to develop branding strategies and marketing campaigns that are innovative, creative and drive business growth.
  • Maintain an internal Digital Asset Management (DAM) system, streamlining global asset organization and delivery processes.
  • Collaborate with the executive team to make sure creative output is aligned with strategic business goals, ensuring cohesive brand messaging across all channels.
CREATIVE SERVICES MANAGER
AJA Video Systems – Grass Valley, CA | June 2012 – September 2019
    • Negotiated a $2M reduction in the media budget while expanding marketing efforts into more targeted B2B channels, leveraging data-driven strategies for campaign effectiveness.
    • Reduced tradeshow graphic production costs by 60% by producing vinyl graphics in-house and streamlining processes for event and tradeshow setups.
    • Standardized language localization processes for marketing collateral, ensuring consistency across eight languages.
    • Lowered product packaging design costs by over 50% while improving sustainability and functionality and significantly shrinking the physical footprint of the shipping facility.
    • Managed a $2M marketing budget, optimizing spending across multiple channels, including digital, video, social media and events (both virtual and live).
    FREELANCE CREATIVE DIRECTOR / ART DIRECTOR / GRAPHIC DESIGNER / ILLUSTRATOR
    Various Clients (Partial List) | April 2005 – Present
    • Directed multidisciplinary creative teams in developing and executing strategic concepts across global markets.
    • Delivered effective branding, advertising and product packaging for clients such as eBay, Lexus, Red Bull, PayPal, Gateway Computers, Inter Valley Health and Gaiam; made sure campaigns aligned with business goals and achieved measurable results.
    • Managed a diverse client portfolio, including technology, consumer goods and healthcare,
    • Partnered with clients across various industries to design and execute strategic marketing initiatives and comprehensive rebranding efforts.

    Agency Experience: BBDO (Detorit), Swirl Inc., Gyro International, Agency.com, Questus, Deutsch (LA), Team One (LA), Campbell-Ewald (LA), Maddocks & Company, RS-E, Glass McClure, Woo Agency, Cimarron Group

    ART DIRECTOR
    BBDO DETROIT – TROY, MI | May 2000 – April 2005
    • Developed strategic conceptual and visual solutions for national retail and branding campaigns for Dodge. Campaigns encompassed TV, print, outdoor, radio and event marketing.
    • Coordinated large-scale national product launches, included the Dodge Durango, Charger, and Ram 1500, working closely with brand managers and external vendors to deliver cohesive campaign strategies.
    • Directed various teams (internal and third-party vendors) during client presentations and productions, ensuring the alignment of all campaign elements with the brand vision.

    – ‘CHASE’ National Durango Commercial – Dodge Running Footage Package
    – ‘DO IT YOURSELFERS’ Retail Commercial – ‘OBJECTS’ DAA Regional Commercial
    – Durango, Magnum, Dakota, Charger and – National Dodge Garage Website Launch
    – Ram 1500 Product launches

    EDUCATION
    COLLEGE FOR CREATIVE STUDIES – Detroit, MI
    Communication Design, Major: Art Direction
    ART CENTER COLLEGE OF DESIGN – Pasadena, CA
    Interactive Media and Web Design

    Let’s Work Together

    Tell me more about your project

    Got an idea that’s been buzzing in your head? Let’s bring it to life. Whether it’s fresh branding, a full-on campaign, or something totally out-of-the-box, I’m here for it. I’ve got the experience, you’ve got the vision—together, we’ll make something great. Let’s get started!