Music in the Mountains – Summerfest
“Our orchestra has run off and joined the circus.” That was the spirit of this summer’s campaign for Music in the Mountains, a unique local gem in the Sierra Nevada foothills. This event pulled out all the stops with Cirque de la Symphonie—a team-up that brought in high-flying acrobats alongside the symphony and a full-scale laser show set to Pink Floyd. With bold ads and punchy headlines, the campaign was aimed at a younger crowd, drawing in new faces to experience Music in the Mountains as they’d never seen it before.
ROLE
Creative Director / Art Director
CATEGORIES
Print Campaign
CLIENT
Music in the Mountains
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